1. Who we are (data controller)
This website is operated by Divine Bride, a bridal hairstyling business based in Chelmsford, Essex, United Kingdom. For the purposes of data protection law, Divine Bride is the “data controller”, meaning we decide how and why personal data is processed.
- Business name: Divine Bride
- Registered/contact address: 23 Wells Street, Chelmsford, Essex, CM1 1HX, United Kingdom
- Telephone: +44 1245 901742
- General enquiries: [email protected]
- Privacy enquiries: [email protected]
- Website: divinebride.co.uk
We provide bridal hair services including bridal trials, wedding day hairstyling, and optional add-ons for bridal parties, primarily in Chelmsford and across Essex, with travel across Greater London, Hertfordshire, Suffolk and Cambridgeshire, and destination weddings where agreed.
2. Personal data we collect
We collect personal data that is relevant to bridal hair enquiries, scheduling, and customer care. We do not intentionally collect sensitive special category data (such as health data). If you choose to share it, we ask that you only provide what is necessary to support your booking and comfort.
2.1 Data you provide to us
- Identity and contact details: full name, email address, telephone number.
- Booking and wedding details: wedding date, ceremony time, venue location/area, number of people requiring hair styling, preferred style direction.
- Messages and correspondence: information you include when you contact us via forms or email.
2.2 Data collected automatically when you use the website
- Technical identifiers: IP address, approximate location derived from IP (city/region level), device type, browser type and version, operating system.
- Usage information: pages viewed (for example, bridal trials, pricing, gallery, or 2026 trends), time spent, referral source.
- Cookies and similar technologies: information about your choices in our cookie banner, and other cookies described in section 10.
- Server logs: date/time of requests, pages requested, and user agent string (browser/device information).
2.3 Data we do not collect
We do not collect payment card details on this website. If deposits or payments are arranged, they are handled through a separate payment method and provider communicated during your booking process.
3. How we collect personal data
We collect personal data using the following methods:
- Website forms: when you submit an enquiry through /contact-and-booking/, request a bridal trial, or provide booking details.
- Email and telephone: when you contact us directly at [email protected] or by phone.
- Cookie banner preference storage: your choice to accept or reject cookies is stored locally in your browser storage.
- Analytics tools: where enabled, we use Google Analytics 4 to understand how visitors navigate the site. This helps us improve content such as our bridal hair services pages and educational guides like bridal hair trends for 2026.
- Marketing/advertising pixels: if we run advertising campaigns, we may use a Meta Pixel to measure campaign performance. This will only be set when you consent to marketing cookies.
- Server logs: our hosting infrastructure automatically logs certain technical data to keep the website secure and reliable.
If analytics or marketing tags are used, they are governed by your cookie choices in section 10. We do not change content depending on whether you accept cookies.
4. Legal bases for processing (UK GDPR Article 6)
UK GDPR requires that we have a valid legal basis to process personal data. The basis used depends on what data is involved and why we need it.
4.1 Consent (Article 6(1)(a))
We rely on your consent when:
- You choose to accept analytics cookies and we process usage data through Google Analytics 4.
- You choose to accept marketing cookies and we process data via advertising pixels to measure ad performance or build audience segments.
- You ask to receive marketing updates where offered and you opt in (if we introduce newsletters in future, we will provide a clear opt-in).
You can withdraw consent at any time by changing cookie settings in your browser storage or by contacting us. Withdrawing consent does not affect processing already carried out before you withdrew it.
4.2 Contract (Article 6(1)(b))
We process personal data because it is necessary to take steps at your request before entering into a contract, or to perform a contract with you. This includes:
- Responding to your enquiry about bridal hair in Chelmsford, Essex, London or destination travel.
- Scheduling and delivering your bridal trial or wedding day hairstyling services.
- Managing changes such as timing updates, venue changes, or additional styling requests for bridal party members.
4.3 Legitimate interests (Article 6(1)(f))
We may process certain data where it is necessary for our legitimate interests, provided your interests and fundamental rights do not override them. Legitimate interests can include:
- Maintaining the security and performance of our website (server logs and basic fraud prevention).
- Improving our service and content based on how visitors use pages, where this is permitted by your cookie choices.
- Keeping records of enquiries to support customer care and to handle disputes or complaints responsibly.
5. Purposes of processing: how we use your data
We use personal data for the following purposes. Each purpose supports a clear and practical outcome, including scheduling, service delivery, and improving your website experience.
5.1 Responding to enquiries and providing quotes
When you contact Divine Bride, we use your name and contact details to reply, answer questions, confirm availability, and provide information about bridal trials, wedding day styling and travel across Essex and beyond. We may also use your wedding date and location area to assess availability and travel time.
5.2 Managing bookings and delivering bridal hair services
If you book with us, we use your booking details to plan timings, create a calm wedding morning schedule, and deliver the service. This can include notes about your style plan, accessory placement, and the number of people to be styled.
5.3 Customer support and service improvements
We may keep a record of correspondence to ensure consistent, helpful service. This helps us follow up on requests and provide continuity if your enquiry spans several messages.
5.4 Website analytics and performance measurement
Where you consent to analytics cookies, we use analytics to understand which pages are most useful, such as bridal trials information, pricing, or educational content around 2026 bridal hair trends. This data is used to improve site navigation, content clarity, and conversion journeys, for example helping visitors find the right service page quickly.
5.5 Advertising measurement and retargeting
Where you consent to marketing cookies, we may measure campaign performance and build advertising audiences. This can help us show relevant content to people who have visited certain pages. We do not use this data to make decisions that produce legal or similarly significant effects about you.
5.6 Legal compliance
We may process personal data to comply with legal obligations, respond to lawful requests, and maintain records required for business administration.
6. How long we keep personal data (retention periods)
We keep personal data only for as long as needed for the purposes described in this policy. Retention times can vary depending on whether you enquire, book, or withdraw.
- Enquiry and form submissions: up to 2 years from the date of last contact, to allow follow-up requests and service continuity, unless you ask us to delete sooner.
- Booking and service records: up to 6 years after the service date, to support business record-keeping, tax and accounting obligations, and to handle disputes or complaints.
- Email correspondence: typically aligned with the enquiry or booking record periods above, unless earlier deletion is requested and is appropriate.
- Analytics data (where enabled and consented): 14 months, configured within the analytics tool where possible.
- Cookie preference storage: stored in your browser until you clear site data or change the setting. This is used to remember whether you accepted or rejected cookies.
- Marketing lists (if used in future): until you unsubscribe, then up to 30 days to ensure your preference is respected across systems.
If you request deletion, we will assess the request and either delete the data or explain why we need to keep some information for legal reasons.
8. International data transfers
Divine Bride is based in the United Kingdom. Some service providers we use (such as analytics and advertising platforms) may process data outside the UK. When personal data is transferred internationally, we use appropriate safeguards required under UK GDPR, such as:
- UK International Data Transfer Agreement (IDTA) or UK Addendum to the EU Standard Contractual Clauses, where applicable.
- Adequacy regulations where the UK government has determined that a country provides an adequate level of data protection.
You can ask for more information about international transfers by emailing [email protected].
9. Your data protection rights
Under UK GDPR, you have rights in relation to your personal data. You can exercise these rights by contacting us using the details in section 13. We may need to confirm your identity before fulfilling a request.
9.1 Right of access
You can ask for a copy of the personal data we hold about you and information about how we process it.
9.2 Right to rectification
You can ask us to correct inaccurate personal data or complete incomplete data, for example if your email address or wedding date changes.
9.3 Right to erasure
You can ask us to delete your personal data where there is no lawful reason for us to keep it. This is sometimes called the “right to be forgotten”.
9.4 Right to restriction
You can ask us to limit how we use your data in certain situations, for example while we verify an accuracy concern.
9.5 Right to data portability
Where processing is based on consent or contract and carried out by automated means, you can ask for your data in a structured, commonly used format, and you can ask us to transfer it to another provider where feasible.
9.6 Right to object
You can object to processing based on legitimate interests. If you object, we will stop processing unless we have compelling legitimate grounds that override your interests, or the processing is needed for legal claims.
9.7 Right to withdraw consent
Where we rely on consent (such as analytics or marketing cookies), you can withdraw it at any time. You can do this by changing cookie preferences in your browser storage or by contacting us.
9.8 Right to complain
If you believe your data has been handled unfairly or unlawfully, you have the right to complain to the UK supervisory authority:
- Information Commissioner’s Office (ICO)
- Website: ico.org.uk
- Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
We would appreciate the chance to address your concerns first, so please contact us at [email protected].
11. Children’s privacy
Our services and website are not directed to children under 16. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided personal data to us, please contact [email protected] and we will take appropriate steps to delete the information.
12. Updates to this policy
We may update this Privacy Policy to reflect changes in our services, legal requirements, or how we operate the website. When we make changes, we will update the “Last Updated” date at the top of this page. If changes are significant, we may also provide additional notice on the website.
Last Updated: January 15, 2026
13. Contact, data deletion and unsubscribe requests
If you have questions about this Privacy Policy or want to exercise your rights (including access, deletion, or correction), please contact us:
- Email (privacy): [email protected]
- Email (bookings): [email protected]
- Telephone: +44 1245 901742
- Postal address: Divine Bride, 23 Wells Street, Chelmsford, Essex, CM1 1HX, United Kingdom
If we ever offer marketing emails, you will be able to unsubscribe using the link provided in those emails, and you may also request removal by emailing [email protected]. We aim to respond to privacy requests within one month, in line with UK GDPR.
For service information, bridal trials, or availability across Chelmsford, Essex and Greater London, please use our Contact & Booking page so we can respond with the right details.